|Name :||Dr . Divya Soni|
|Ph.D.||Gujarat University – 2016,|
Topic: A Study of Television Advertising effects on Brand and Advertisement
Awareness, Attitude and Purchasing Intention in Indian Perspective.
|Master’s Degree||M.Phil., Gujarat University, 2007|
M.Com., Gujarat University, 2005
|Bachelor’s||B.Com., Gujarat University, 2003|
|Area Of Specialization :||Advertising, Branding, Consumer Behavior, HRM, Research|
|Teaching Experience :||15 years|
|Publication :||The International Journal of Business & Management|
• A Study of Effectiveness of Television Advertisement, With Reference to Engage Deo Spray. This paper was authored by me and got published in June, 2016. GE – International Journal of Management Research
• ‘Have I Seen It? Have I Not – A Perspective on Ad Awareness of Personal Care Products’. This paper was authored by me and got published in April, 2016. The International Journal of Humanities and Social Studies
• ‘A Study of Effectiveness of TV advertisement, with reference to Ponds Men Face Wash’. This paper was authored by me and got published in Nov, 2015. National Seminar on Research in Commerce and Management
• ‘Advertising Research: An Overview of Theories and Techniques’. This paper was authored by me and was presented at a National Seminar on Research in Commerce and Management at Sardar Patel University in February, 2014.
Facts for You
• ‘Tourism in Gujarat thriving on aggressive marketing’. This market survey was authored by me and was published in Facts for You in March, 2013. Indian Journal of Marketing
• ‘The Business of Emotions’. This paper was authored by me and was published in Indian Journal of Marketing (Volume 42) in March, 2012.